For the Mekong Innovative Startups in Tourism (MIST) event, travel and tourism innovators from the Mekong region took centre stage on 9 October at Quaint Brasserie Bangkok to showcase sustainable tourism technologies and social enterprises.

Winners of MIST 2019 in Bangkok (Photo:

BANGKOK, 11 October 2019 – The Mekong Tourism Coordinating Office today announced the winners among the 10 innovative startups from across the Mekong Region will compete in the Mekong Innovative Startups in Tourism (MIST) competition on 9 October 2019.

This year, MIST was held in Bangkok together with the new Travel Startups Asia Forum.

The two winners of MIST 2019 are Golf Digg from Thailand and Noir from Viet Nam.

Golf Digg is an online platform for booking golf courses, and Noir is a spa and massage facility staffed by blind people.

The Laotian ride-hailing service Loca won a special runner-up prize, the honor to present at ITB-Asia on Friday 18 October in Singapore.



Now in its third year with hundreds of alumni, MIST was jointly managed by the Mekong Tourism Coordinating Office and Mekong Business Initiative (MBI). MBI and MIST were supported by the Australian Government and Asian Development Bank.

This year, the Tourism Authority of Thailand and Pacific Asia Travel Association were also partnering to support the program.

MIST was set up to help integrate Greater Mekong Subregion travel startups into the global travel and tourism ecosystem, promote innovation, and help local firms thrive in the globally competitive tourism industry. Dominic Mellor, head of MBI and ADB Ventures said: “As one of the first travel startup programs created by a regional tourism board, MIST has attracted nearly 500 applications and generated millions of social shares in the first three years. It has elevated the status and prestige of tourism entrepreneurship across the region.”

Jens Thraenhart, Executive Director of the Mekong Tourism Coordinating Office added: “Recognizing both travel tech ventures and social impact enterprises, MIST is well-positioned to contribute to the Sustainable Development Goals, encourage inclusive and responsible tourism development, and promote gender equity in the Mekong Region.”

On 8 October MIST finalists were invited to the Pacific Asia Travel Association headquarters to network with tourism industry leaders, potential investors, and mentors. On 9 October, the MIST 2019 final pitch competition was held at the creative space Quaint Brasserie Bangkok as part of the Travel Startups Asia Forum.

For more information and to read more about MIST 2019, please visit